TITLE:

Volume Matters

PRODUCT:

JBL Charge 5 Speaker

ROLES:

Concept

Art Direction

Copy

DATE:

Fall 2023

AWARDS:

Published, Ads of the World, 2023

INSIGHT:

People tend to mishear phrases if they are not said loud enough.

BIG IDEA:

Loud volume is important. A quietly spoken word or phrase can completely change the meaning of a sentence.

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