Unique as Nature

Pinarello Bolide F HR 3D Bicycle

ROLES: Concept, Design, Art Direction, Copy

DATE: Fall 2023

AWARDS:

Published, Ads of the World, 2023

People like to embrace their individuality.

INSIGHT:

BIG IDEA:

Custom bikes that are as unique as nature.

Print

Imagine if you could ride the same twists and turns as a world record winning champion. Users can experience Mount Teide, Spain using VR and the Nordic Track stationary bike. The course replicates the trails trained on by Filippo Ganna who used the Pinarello Bolide F HR 3D Bike to win the record for farthest distance biked in one hour. Feel like you’re actually riding the Mount Teide hills with a bike that moves in virtual reality according to how you perform on the stationary bike.

Experiential

In Course Screens

VR Experience

Previous
Previous

Volume Matters

Next
Next

What If Your Own Pet Was Homeless?