Experiential Idea

Imagine if you could ride the same twists and turns as a world record winning champion. Users can experience Mount Teide, Spain using VR and the Nordic Track stationary bike. The course replicates the trails trained on by Filippo Ganna who used the Pinarello Bolide F HR 3D Bike to win the record for farthest distance biked in one hour. Feel like you’re actually riding the Mount Teide hills with a bike that moves in virtual reality according to how you perform on the stationary bike.

Screen 1 on the Nordic Track Stationary Bike: Introducing the course

Screen 2 on the Nordic Track Stationary Bike: In-course view

Screen 3: Post-workout screen with a scannable QR code leading to an interview with Filippo Ganna about the bike.