TITLE:
Unique as Nature
PRODUCT:
Pinarello Bolide F HR 3D Bicycle
ROLES:
Concept
Design
Art Direction
Copy
DATE:
Fall 2023
AWARDS:
Published, Ads of the World, 2023
INSIGHT:
People like to embrace their individuality.
BIG IDEA:
Custom bikes that are as unique as nature.
Experiential
Imagine if you could ride the same twists and turns as a world record winning champion. Users can experience Mount Teide, Spain using VR and the Nordic Track stationary bike. The course replicates the trails trained on by Filippo Ganna who used the Pinarello Bolide F HR 3D Bike to win the record for farthest distance biked in one hour. Feel like you’re actually riding the Mount Teide hills with a bike that moves in virtual reality according to how you perform on the stationary bike.
