Imagine if your own pet was homeless?
Organization: American Society for the Prevention of Cruelty to Animals
Problem: 3.1 million dogs are homeless in the U.S. every year.
Solution: Pull at pet owner’s heart strings and encourage donations to the ASPCA by showing them what their own pet would look like if it was homeless.
Digital Idea: Snapchat filter that detects pets with Ai technology and alters their background to appear dirty and lonely, as if they were homeless.
When a user points their camera at their pet, the Snapchat filter uses Ai to detect and map out the outline of the animal.
The filter changes the background of the image to look dark, dirty, and barren like as if pet is homeless.
After the user saves the image, text appears with a call to action.