Profit Off Your Ex
Depop
Insight: After a breakup, clothes are a reminder of your ex.
Big Idea: Profiting is the best revenge after a breakup.
Role: Art Director
Copywriter: Ana Wittung
Published, Ads of the World, 2024
Case Study
Outdoor Stunt
We’re recreating a classic messy breakup scene by throwing clothes off of a 3rd story balcony in London. The twist? Each piece of clothing is branded with our tagline to let people know there’s a better way to get revenge on their ex.
Pop-Up Listing Party
Rather than sulking on valentine’s day, we’re encouraging recently singles to get together and profit off their ex. We’re hosting a listing party for people to come together and list their clothes on Depop together. It’s talking sh*t with a side of making money. What better Valentine’s Day than this?
Ai App Feature
Scrolling through old pictures is the worst way to get over someone. We're putting and end to sulking by implementing an Ai feature into the Depop App. After users upload pictures of an ex’s item to sell, our Ai feature will go through their camera roll and pull out every picture with that item. Users can then choose to set them ablaze a say goodbye to their ex.
Ai Retail Therapist
After suffering a serious breakup, retail therapy is in order. While shopping for a new wardrobe on the Depop App, users can chat with Daphne, an Ai retail therapist who just gets it.
